The British Fashion Council launches new award category for Roblox designs


As a part of its annual vogue awards, the British Fashion Council is including a new category for 2021: an award for “metaverse design.” As broad as that may sound, the award was really created in partnership with Roblox, and as such, the shortlist is restricted to 5 Roblox creators. The winner, cSapphire, operates an in-app clothes boutique.

In retaining with the digital nature of 2021, the award will probably be offered by an avatar of Gucci’s inventive director Alessandro Michele (pictured above) inside a Roblox expertise. Players may even be capable to discover a digital recreation of Royal Albert Hall to look at the awards. “This unique metaverse house BFC has created in collaboration with Roblox represents the way forward for vogue, and it’s been so enjoyable to be part of such an progressive expertise,” mannequin Karlie Kloss, who served as one of many judges, stated in a press release.

While it’s one thing of a publicity stunt, the digital occasion is a part of an ongoing fusion of video games and vogue. Gucci beforehand created a surreal vogue expertise inside Roblox, together with some digital sneakers, and has partnered with esports group 100 Thieves. Meanwhile, the likes of Balenciaga, Louis Vuitton, Burberry, and Longchamp have all created in-game outfits for video games like Fortnite and League of Legends.


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