Rooh Afza has been a much-loved cooling drink consumed by individuals throughout the size and breadth of the nation for generations — particularly through the unforgiving summer season months and on the time of Ramzan, when there is each fasting in addition to feasting.
Its consumption, nonetheless, is not restricted to India. People of Pakistan are massive Rooh Afza drinkers, too, as are these dwelling in Bangladesh, each of that are neighbours to India and have been carved out of it through the Partition of 1947.
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Needless to say, the three international locations share many related cultures.
Recently, the Delhi High Court directed Amazon India to take away the itemizing of a drink manufactured by a Pakistani firm underneath the identical identify ‘Rooh Afza’ from its platform, probably to keep away from confusion within the thoughts of an Indian shopper.
Indian Express reported that the order got here after a plea was filed by the Indian social welfare NGO Hamdard National Foundation, which acknowledged that the ‘Rooh Afza’ listed on the e-commerce web site in India aren’t all manufactured by Hamdard Laboratories (India), however by Pakistani corporations whose particulars aren’t talked about on the packaging.
Interestingly, the historical past of the drink goes again to pre-Partition India — all the best way again to a single household — when there didn’t exist any Pakistan, and even Bangladesh. We reached out to Hamid Ahmed, the CEO and trustee of Hamdard Laboratories (India), Food Division, and the grandson of Hakim Abdul Hamid — the founding father of Hamdard that was started in 1906 — who stated that the trademark of the drink is held by Hamdard Laboratories (India).
“This product can’t be offered [by any other enterprise] both straight or by means of gray channels in India, as a result of it is already manufactured right here. This is why we mentioned the matter with Amazon and different e-commerce gamers, who confirmed their incapacity to take it out. We had no different possibility however to then method the excessive court docket,” Ahmed advised this outlet.
Ahmed defined that again in 1906, there was just one Hamdard. “But after 1947, whereas my great-grandfather stayed again in India together with one among his sons, his different son — Hakim Mohammed Said — moved to Pakistan to start out one other Hamdard there. Then, when Bangladesh got here into existence in 1971, there got here into being a 3rd Hamdard: Hamdard Bangladesh. But all three manufacture Rooh Afza,” he acknowledged.
Ahmed stated that the first-ever branded product that was manufactured by Hamdard in 1907 was the common-or-garden Rooh Afza. “[This drink] is older than even the delivery of Pakistan and Bangladesh! It is an Indian product and we wished to save lots of the Indian market from infiltration by the gray market.”
The CEO additionally stated that Rooh Afza was initially a medication, extra than a drink or a sherbet, and it has cooling properties, which is why it is at all times in demand in summers. “While its components have remained the identical through the years, manufacturing has modified as a result of new know-how has now are available. In 1907, when it was launched, it was maybe made inside a small kitchen, however immediately it is ready with state-of-the-art know-how in factories.
“We use extracts of cooling greens, fruit juices, and fragrances to arrange the drink. Now, there is additionally a sugar-free variant.”