The personality-driven gaming group One True King (OTK) is taking a dive into the PC market by making its personal PC building firm referred to as Starforge Systems.
The org, which is stuffed with high-profile Twitch personalities like Asmongold, Mizkif, and Sodapoppin, is beginning the business in collaboration with fellow content material creator Moist Cr1TiKaL.
Today’s announcement comes after the org mentioned final week it was going to unveil an ambiguously titled “Project Saturn” at this time. The firm enters an already aggressive market of manufacturers that maintain heavy marketing positions on Twitch, like NZXT and CyberPowerPC.
But if any new firm may compete with them, it might be one that may leverage the abundance of the content material creators that OTK has. Stargforge will leverage its reference to OTK to advertise its model. The firm famous that OTK’s content material creators have 53 million followers and 267 million hours watched in 2021.
Starforge Systems can be purchasable on the company’s official website.
OTK formally unveiled the mission throughout its “quarterly shareholder assembly” after about an hour and a half of doing comedy sketches. At launch, the corporate is promoting 4 completely different pre-built laptops beginning at $999.99. The highest-end pre-build is listed for $3,499.99, and players can add choose Razer peripheral merchandise to their PC orders.
OTK’s choice to begin its personal PC building firm comes after it beforehand partnered with the now defunct model Artesian Builds, which filed for Chapter 11 chapter in April whereas nonetheless having greater than $1 million in unfulfilled orders.
On his stream final month, Asmongold admitted to partnering with the model, however he added that OTK didn’t have any data of the interior turmoil that led to Artesian closing its doorways.
“We didn’t know any of this shit,” he mentioned. “This shit occurred, after which we pulled out of the partnership.”
Artesian was notable for having quite a few partnerships with content material creators. But its CEO, Noah Katz, has come beneath fireplace for reported mismanagement of the corporate by investigations done by Gamers Nexus.
Starforge will embody some management that previously labored for Artesian. It can be led by former Artesian COO Nick Dankner, who will function CEO. Dankner left Artesian on the tail finish of 2021, however his listed work expertise means that he has been working because the CEO of a “stealth startup” since March. His CTO can be Nate Blanchette, who has 10 years of expertise in growth.