Lyricist-screenwriter Javed Akhtar has opened up about the continued cancel tradition and boycott trends at the moment plaguing Bollywood. The veteran lyricist walked the purple carpet of Filmfare Awards 2022 along with his spouse Shabana Azmi and stated that these trends had been only a ‘passing part’.
Akhtar was quoted saying, “It is a passing part. It could be very evident that it doesn’t work. If the film is nice and is appreciated by the viewers, it’ll work. If it’s not good and never appreciated by the viewers, it received’t work. I don’t suppose this type of announcement of cancel tradition and boycott works in any respect.”
The Hindi film business particularly is dealing with a backlash from the general public as they’re boycotting each movies and the celebrities. Recently, Aamir Khan’s film Laal Singh Chaddha was partially impacted by these social media trends. Similarly, Akshay Kumar’s Raksha Bandhan and Vijay Deverakonda’s Liger, which had been anticipated to carry out nicely on the field workplace, failed, once more partially as a result of these social media trends.
Many Bollywood actors have talked about the present scenario. Recently, actor Swara Bhasker in an interview with Zoom stated, “I don’t understand how a lot boycott trends really have an effect on the business. This boycott business is puffed up, it’s a small group of people who find themselves pushed by a sure agenda. They are hatemongers, they hate Bollywood, they wish to destroy Bollywood, and are spreading malicious nonsense lies about Bollywood…And I feel they’re incomes from it…We’ve sufficient proof to show that almost all of those are paid trends. There are additionally individuals who used Sushant’s tragedy for their very own private agendas and profit.”