Booyah Day 2022 returns for its third edition and will be ready to bring players an evolved Free Fire Booyah Day experience following its major refresh earlier this year. The legendary Booyah Day 2022 campaign is all about celebrating the road to victory and unleashing its true potential.
Free Fire Trend+, a new in-game system hosting exclusive Free Fire tags, will launch alongside Booyah Day 2022 to give players greater access to a virtual style and fashion vault. With the new in-game system and the exciting tags and collections that Free Fire has introduced, players will soon be able to express themselves more freely in-game.
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In October, players are encouraged to dig deep and reach their full potential. Booyah Day 2022 encourages players to enjoy the process by emphasizing the journey rather than the destination – and learning more about themselves in the process. The campaign begins worldwide on October 12.
Alongside the campaign, Free Fire’s first-ever in-game brand, Potential, will debut on October 12 in partnership with Booyah Day. The new Trend+ brand will offer four chic leisure sets in its debut collection, inspired by the dynamism and free-spirited personality of Free Fire gamers. Learn more about the history of the Potential brand in Free Fire!
Free Fire’s first co-created collection – handcrafted and selected by the Free Fire community around the world – will also be released during Booyah Day! Co-Created Themes will be available to all players starting October 14, as they unlock their potential and earn exclusive in-game rewards for completing missions throughout the campaign.