Big Zuu urges people to pay attention to their pension in new campaign aimed at increasing savers’ awareness

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Grime artist and TV cook dinner Big Zuu has turn into the face of a new campaign aimed at increasing savers’ awareness about their office pension.

Fittingly named Pension Attention, the campaign isn’t about getting people to pay extra into their pots, however about simply “connecting or reconnecting” to their later life financial savings.

“It’s a case of discovering the place your pensions are so that you’ve got a clue about your future financial savings”, says Big Zuu.

“People received’t even know they’ve money sat there for their future from an outdated job.”

Eight in 10 workers in the UK have a office pension, but many say they have no idea how to discover info about these financial savings, these behind the initiative stated.

The Department for Work & Pensions has previously warned that there could be 50million “lost pensions” by 2050 on account of people altering jobs incessantly, with savers doubtlessly lacking out on 1000’s of kilos held in pension pots.

The initiative comes at a time when the price of dwelling is continuous to have an effect on thousands and thousands across the nation, with over 10 per cent saying they’d diminished their pension contributions or stopped altogether in a current survey.

Campaigns supervisor for the Pension Attention campaign, Sarah Cordey, stated it was now extra necessary than ever to assist “people making tough monetary selections achieve this from a place of data and understanding”.

“This campaign isn’t about increasing contributions, it’s about increasing savers’ awareness and making them really feel good about their pension,” she added.

“We need people to really feel empowered to observe down their pensions and keep watch over them, so that they understand how their money for their future is build up.”

Caroline Siarkiewicz, chief govt of the Money and Pensions Service, stated taking small steps like checking an online pension account, studying your assertion or speaking to your supplier may help you’re feeling extra reassured or in management.

“If you don’t really feel assured about pensions, bear in mind information is energy”, she stated.

She factors to current analysis exhibiting that 60 per cent of people who paid some attention to their pension felt roughly on observe for an affordable earnings in retirement, as opposed to 29 per cent of those that took no motion.

“Having a purpose for the retirement you need can even encourage you to take motion”, she provides.

Three-quarters of these taking motion had put a “nice deal of thought” into their monetary objectives for the subsequent 5 years, in contrast to 51 per cent of those that had not taken any motion.

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“I’ve mates who’re pushing aside pondering about the long run, it’s arduous with every part happening proper now”, Big Zuu says. “But a little bit of time spent on understanding pensions will assist rather a lot in the long run.”

He goes on: “If you get the precise info and make the precise steps, understanding your pension is de facto easy and it advantages you at the tip of the day.

“It’s your money to deal with your self in the long run – that deserves some attention.”

The Pension Attention campaign is co-ordinated by the Association of British Insurers (ABI) and the Pensions and Lifetime Savings Association (PLSA), and funded by a big proportion of the pensions trade.

It is working in partnership with Pensions Awareness Week and National Pension Tracing Day.

Nigel Peaple, director of coverage and advocacy at the PLSA, stated: “Pension Attention is about getting savers to join – or reconnect – with their pension, to assist them really feel good about having one, and to present them how straightforward it’s to preserve observe of it.”


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