Apple did raise prices with the iPhone 14 and Watch Series 8 — just not in the US or China

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It bragged about its beginning prices being the similar, however that’s not common. | Nick Barclay / The Verge

When Apple introduced the iPhone 14 and 14 Pro, it was quick to point out that the telephones start at the same prices as their predecessors, regardless of rumors that they’d value extra this yr. Likewise, the Apple Watch Series 8 additionally obtained just a few upgrades, however remains to be promoting for the similar value as the Series 7. As CNBC points out, although, these gadgets have gotten value bumps in a number of different international locations, together with the UK, Australia, Japan, Ireland, and Germany.

In some circumstances, getting Apple’s latest gadgets will value considerably extra now than final yr. In the UK, for instance, the iPhone 14 now prices £849, whereas the 13 started at £779. The Apple Watch is much less of a soar however remains to be costlier, with the Series 8 beginning at £419, up from £369. In Ireland, the common iPhone went from €909 to €1,019, with the Pro mannequin going as much as €170. I checked prices for France and Italy — two different international locations that use the Euro — and the story is comparable.

It’s price noting that this implies the entry level to Apple’s present mainline iPhone lineup is now a lot greater; the Mini is now not there as an choice that’s 100 Pounds or Euros cheaper (although the 13 Mini remains to be on the market). These value jumps are additionally occurring as inflation is hitting the financial system and as skyrocketing vitality payments squeeze the UK.

Analysts that spoke to CNBC stated that a part of the motive Apple raised the prices exterior of the US may very well be resulting from how robust the greenback is, in comparison with different currencies. The Yen, in explicit, has fallen by round 24 % over the previous yr, and the pound is the weakest it has been in decades in comparison with the greenback.

Historically, international locations haven’t essentially benefited when their currencies have been stronger than the greenback — in August 2021, the pound was price round $1.40, but the iPhone’s value in the UK was the similar because it was in the US: 799. That meant that the British have been paying the equal of roughly $1,120. The state of affairs was related in Ireland, the place the iPhone 12 offered for €929, regardless of the Euro’s worth of $1.20.

The present spherical of value bumps isn’t common. The iPhone 14, 14 Pro, and Apple Watch Series 8 all value the similar as their predecessors in China, and whereas most gadgets value extra now in India, the base iPhone 14 is the similar 79900.00 Rupees as the iPhone 13. IDC analyst Bryan Ma hypothesized to CNBC that Apple was conserving prices the similar in China as a result of it’s an necessary marketplace for the firm and doesn’t wish to damage any momentum it’s constructing.


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