With the recreation pattern that had gripped Bollywood movies, it was all the time a query of when and never if, it can die down. And composer Amit Trivedi knew it. The acclaimed music director says the pattern, which had gained momentum near a decade in the past, has lastly hit all-time low with listeners outrightly rejecting remixes.
Trivedi says if the viewers feels that Hindi film music goes via a confused section, with only some unique albums making a mark, the rationale could possibly be lots, beginning from the general consumption sample of listeners.
“As far as my understanding is worried, from what I’ve noticed and understood over all these years is that since 2016-17, when the web reached villages, reached out to the plenty, issues modified. Everything grew to become massy, very mass pushed, whether or not movies or songs.
“The recreation is all about numbers–streaming numbers, YouTube numbers. More the numbers, extra the money. Content creation additionally took an enormous shift,” the composer shares with indianexpress.com.
Amit Trivedi, the title behind a number of the most creative Bollywood soundtracks from Dev D, Udaan, Bombay Velvet, Lootera to Manmarziyaan, says the necessity for immediate gratification led to makers taking the simple route of remixes, which labored with the listeners– at the least initially.
“There is a lot content material taking place. There are so many alternative avenues, and the viewers is already divided and unfold throughout, as a result of they’ve a lot to eat. So how do you make noise about a film that’s coming immediately? The easiest method was to offer them one thing extra acquainted, a remixed model of a profitable observe as it’s simpler for an viewers to seize it.
“We started from that time, the place the remixes had been at its peak. Initially, even the viewers favored it, they lapped it up. The motive why labels and producers had been inspired to make extra remixes was as a result of the viewers loved it,” he provides. The composer recollects how the recreated model of the chartbuster Kala Chashma was one of many largest hits from the preliminary section of the pattern.
Trivedi says the Sidharth Malhotra-Katrina Kaif starrer observe, composed by Badshah, had led audiences to theatres to look at Baar Baar Dekho, solely to be dissatisfied that the track comes solely on the finish.
“There had been viewers reactions, the place folks had said that the film was ‘vaahiyat’ (horrible), and so they solely got here for Kala Chashma which got here on the finish! So, the viewers cherished the idea of remixes which the makers understood.”
But what went incorrect, Amit Trivedi observes, is when nearly each different Bollywood film started counting on remixes. What was as soon as unique, had quickly started annoying the listeners, however makers by no means paid consideration.
“They tapped into this world and did extra, a lot that… We have this behavior of herd mentality. Whatever works, we comply with it to the extent that it turns into perishable. Usko pura nichod dete hai (We fully suck the enjoyment out of it). That’s what occurred right here (with remixes).
“We did it approach an excessive amount of, went overboard with it and now it’s over. In 2022, remixes are nearly useless. Now the viewers can also be fed up of it. Audience has clearly said that they did prefer it, however itna bhi mat pheko humpe ki hume bhi ghinn ho jaaye (Don’t shove this down our throat a lot that we’re sick of it),” he provides.
Amit Trivedi is now awaiting the discharge of filmmaker R Balki’s thriller Chup, through which he has composed two songs – “Gaya Gaya Gaya” and “Mera Love Mein“. The songs have been penned by his long-time collaborator Swanand Kirkire.
Trivedi, who started the yr with the extraordinarily melodious soundtrack of Rajkummar Rao-Bhumi Pednekar starrer Badhaai Do, says collaborating with Kirkire for Chup was “consolation”. “I really like him. He is a good friend, mentor and information. When the vitality between two folks is great, work simply flows,” he provides.
Trivedi additionally credit filmmaker R Balki for providing him tasks which push him out of his consolation zone. The composer has beforehand labored with Balki on his directorial Pad Man, Mission Mangal (the place Balki was hooked up as a author) and English Vinglish, which the filmmaker had produced.
“The approach Balki sir approaches his cinema, his ideas, ideas are so out of the field, it sort of rubs off on folks like me and Swanand sir. We are likely to go within the route he’s heading. When we’re on that path, our mind begins working like that and therefore a Gaya Gaya Gaya or Mera Love Mein occurs.
“Both the songs lyrically and musically are completely unique, one thing that Swanand sir and I’ve not carried out earlier than. That’s the fantastic thing about working with Balki sir, who is an excellent individual in addition to a filmmaker,” he provides.
Chup is about to launch in theatres on September 23.